Cinemagraphs combine my love of still photography and motion photography like few projects can. They also create a peculiarly strong viewer response. Surprisingly, most people I’ve shared them with haven’t seen anything like it before. It’s that little bit of unexpected movement living inside of a still photo that is a total magic trick. It gives people goosebumps. I’m looking forward to creating more of these soon.
Cinemagraphs have a powerful capability to engage because they are a fresh experience for many, but they need to be properly executed to succeed. I think they really need to speak in the language of still photography first and then they should surprise the viewer with the unexpected, surreal motion. Without that they’re just a looping video clip GIF and don’t have the Cinemagraph magic.