Modular Team Portraits that have some key advantages over the usual group portrait approach.
Once the style and layout of the images is determined, part of the planning is deciding on how to best arrange the team. A visual layout that shows everyone’s placement in the photo serves as a blueprint for the actual photography.
When it comes to image capture, everyone is shot individually. The huge advantage is that everyone gets to look their best, something that, short of a miracle, isn't achieved in group shots. Someone always blinks or has an awkward smile. Those issues are squashed by putting together a group shot composed of everyone’s best individual shot.
Additionally - and this is the part that makes it a great long term investment, let’s say someone leaves for another company, or someone new is hired... with the modular approach it’s a simple update. People are added and removed easily. There's no need to re-shoot everyone. Besides, it’s nearly impossible to get everyone together all at once with everyone’s busy schedules in the first place.
The design of this shoot was specifically tailored for luxury real estate firm Engel & Völkers. The assets incorporated their signature branding, and were created for various marketing collateral including postcard mailers, magazine ads and website usage. Some of the treatments include negative space for typography design to be incorporated right into the image.